TOKYO, Feb 26 — Toyota Motor President Akio Toyoda has ordered the creation of a temporary task force to improve internal and external communication as the automaker seeks to restore confidence in its damaged reputation.
Toyota, the world’s biggest automaker, is mired in a quality crisis that threatens a long-lasting hit to its image and sales, exacerbated by what many saw as a bungling of its communication with regulators and consumers since it expanded a series of recalls a month ago.
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