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via Mashable! by Kristen Nicole on 6/27/08
We've seen video promotions where participants get to put their own spin on marketing material. But it's not too often you see things work the other way around. Sprint's upcoming promo for the Samsung Instinct handset will pay you to put blatant product placement in your YouTube content. See YouTube video content to participate in the contest. Just use the provided editing tool to select when and where you'd like to insert a prominent "Add Instinct" button into their video, which is pure marketing fodder for Sprint. It's beyond product placement–it's a sell out.
And that's the idea. Seeing as YouTube is limiting the number of direct marketing material that can be promoted through its video-sharing site without finding some way to collect ad revenue, this particular promotion is one way in which YouTube, Sprint and the users get something out of the deal. And for $10,000, I wouldn't mind putting an "Add Instinct" button in one of my random videos either.
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