Sent to you by FeedsBlogger via Google Reader:
Live radio social network BlogTalkRadio has just closed on a $4.6 million Series A round of financing, led by Scott Sipprelle and The Kraft Group. Having launched nearly two years ago, BlogTalkRadio simplifies the act of self-broadcasting by providing individual radio stations where users can have a live show using just their phones.
Since its launch, BlogTalkRadio has broadcast almost 100,000 shows, most of which are public stations that audience members can call into to participate. BlogTalkRadio also has enterprise solutions, where a company can create a private radio station that is integrated with their site or hosted on BlogTalkRadio. The company is really after the long tail of user-generated live radio, as it's become a useful supplement to the larger movement that online blogging has created for individuals to spread their message and become part of the conversations occurring within their field of interest.
BlogTalkRadio also seems rather interested in the branding opportunities that arise from having radio stations that enable direct communication between brands and consumers, which is an effect many companies seek out with online social networks as well. That being said, BlogTalkRadio is interested in using its newly raised funds towards content distribution and the development of its ad sales platform, both of which will make BlogTalkRadio increasingly attractive to users.
Having worked at Mashable with Mark, our resident expert on podcasts, I understand the importance of sustaining an economic support system for those utilizing a platform such as BlogTalkRadio's, so it's more than necessary for BlogTalkRadio to attend to these specific aspects of its business as it moves forward.
---
Related Articles at Mashable! - The Social Networking Blog:
CinchCast: Podcasting Made Even Easier
NowLive Launches Talk Radio Broadcast Service
Undisclosed Buzzd Funding Amount Finally Comes To Light
Huffington Post Raises Another $5 Million
YuMe Raises $9 Million for Another Video Ad Network
VMIX Adds $16.5 Million in Funding to Expand Video Network
Kyte Ups Its Second Round Of Funding
Things you can do from here:
- Subscribe to Mashable! using Google Reader
- Get started using Google Reader to easily keep up with all your favorite sites
No comments:
Post a Comment