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AOL, once a service exclusive to America, has over the years ventured well beyond the western edge of the North Atlantic. It's well established on the European continent, as well as India and pockets elsewhere. Today the company, in association with HP, expanded its international relations some more, with official sites dedicated to the respective Latin American markets of Argentina, Chile, Colombia and Venezuela. No AOL Brazil, however.
The company delivered the standard corporate explanation for its moves into those four countries. Executive vice president of AOL International, Maneesh Dhir, said, "The launch of AOL in Argentina, Chile, Colombia, and Venezuela underlines our commitment to the region and furthers the company's global strategy." Yet the scope of services being made available in those markets - email, AIM, Truveo video search, news, blogs, and AOL Fotos service, to name several - tailored for local use, allow the company to serve content to visitors specific to their interests.
Web users all over the region have for some time been able to employ services to filter content for a particular audience. And social networking websites are increasingly leveraged by consumers to pull personalized feeds of information from the cloud. But given AOL's almost customary position as a multi-faceted gateway, the establishment of these sites is something which may help it retain a larger user base than it would otherwise have if it were to have kept to a generic existence.
Visually speaking, all four newly introduced websites are nearly identical in outline. But hosted material is unique. For the most part, anyhow.
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